Field Marketing Manager

Requirements:
B2B/B2E Marketing programs experience (at least 3 years)
Field event management experience
 
Position is based in Hackensack, NJ
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Chronos Consulting's client is looking for a marketing expert to directly manage & execute marketing activities in the NAM market. This is a great opportunity for a senior marketing professional who wants to take the next step in his or her career and work in the marketing team who’s taking the enterprise software industry by a storm.

Key goals:

Align marketing plan and execution with NAM region needs
Execute offline and online event strategy that meet corporate and field objectives e.g. leads to Sales, awareness, advance major accounts, Industry/trade/User group, Partner events
Localize marketing programs (offline and online) based on region needs


Key focus:

Plan and execute all regional, in the field events
Improve ROI from in the field events by:
A- Online activities (webinars, social, email)
B- Offline activities (large/small events)
C- Focused Resource management
Help support overall marketing activities
Improve and increase database in the region


Responsibilities:

Align marketing program strategy with region needs on an annual/ quarterly/monthly cycle
Set strategy, Plan and run regional events (with support from corporate marketing team and in coordination with Sales teams)
Online Lead generation consistent with regional sales capacity
Liaise with Partner organization to run joint “in the field” marketing activities with partners
Measure and track online/offline events performance


Travel: 2-3 times a quarter

Skills & Qualifications:
B2B/B2E Marketing programs experience (at least 3 years)
Field event management experience
Strong interface with Sales and Partners
People skills
Analytical skills (planning, measuring, and analyzing marketing program results)
Marketing automation experience (Marketo – Major advantage)
Experience working with remote peers/managers – advantage

Chronos Consulting is part of the Coberon Chronos Group, an award winning global leader in permanent and temporary staffing, RPO and business process automation solutions for global multinationals. The Group owns and operates 41 offices worldwide.