Marketing Manager

 

Function title: Marketing Manager

Salary £59,999 to £60,000

Division: Scent & Care
Department: Marketing 
 Reports to: New Scent & Care sales Director

Marketing Manager - Marlow

salary £59,999 to £60,000

Objective of Function: (Why does this function exist? What is the Major Objective or Mission?)
To ensure has a sound and objective understanding of its current and potential markets, products, customers and competitors. Overall responsibility for managing and maintaining the Marketing department and resources. Responsible for producing timely and relevant customer presentations with specific category knowledge across all sectors of focus. 
Develop & implement creative marketing strategies that will make an impact, inspire the creative and sales teams, support company objectives and drive sales.
Job holder will be key marketing person.

Dimension of Function: (Major figures to indicate the importance of the function; e.g. cost budget, sales turnover, personnel cost, number of employees, etc.)

Job holder does not have budget responsibility. 
 Tasks:

Management of marketing resources and activities; paying attention to long term sales forecasts and targets to enable the team to achieve strategic objectives and forecast budgets.

Monitoring and analysing current and future market trends, identifying key fragrance and product launches. Use this to provide insight into core focus categories and present these findings to colleagues and customers.
Studying competitors’ products and services.
Updating and refreshing long standing marketing projects to continue their success with our customers.
Prepare and manage marketing plans, schedules and budgets.
Work and communicate effectively with other departments such as Sales.
International project management and co-ordination; Liaise with international Marketing teams regarding work completed/scheduled to ensure best use of resources.
Present market findings and suggestions to company directors or other senior managers.
Provide innovative and effective marketing work; including trend brochures, fragrance brochures & sample support, market reviews, gap analysis, new launch information and data analysis for the home care, fine fragrance and personal care customers.
Provide updates for the creative and development teams, as to new products/concepts/technologies within our key focus areas and beyond category as appropriate.
Effective use of tools and databases; PACE, Product database, Photo database, Exchange Server and market specific publications.
Providing biannually presentation
Occasional travel through Europe for presentations to customers.
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