Programme Director


Programme Director - London
£48,000 to £55,000
A programme director holds increasing responsibility for account management, client relations,
communications strategy and people management. He/she handles a wide range of assignments and
offers effective counsel to clients on complex issues and problems, as well as contributing to the
good functioning of through internal responsibilities.
• College or university degree or equivalent 
• Minimum six or seven years in public relations or a relevant field 
• Senior?level writing, presentation and strategic/creative skills 
• Superior knowledge/expertise in one or more functional specialties and/or business sectors 
• Strong network of contacts in public relations or relevant field 
• Industry knowledge and familiarity with current affairs 
• Ability to work 7.5 hours a day, Monday to Friday, making a total of 37.5 hours per week with core
hours of 10.00am to 4.30pm 
• Due to the nature of the industry you are expected to be flexible and may be required to work
outside of these hours including, at times, weekends
Business Development 
• Contribute to business development by identifying opportunities, pursuing leads, writing
programmes and proposals, marketing and participating in professional associations 
• Leverage network of contacts to identify and enhance business opportunities 
• Enthusiastically educate clients about products and services 
• Market his or her specialised knowledge/expertise/capabilities through appropriate channels 
• Present credentials at informal and formal meetings unsupported 
• Contribute to the business strategy of their practice group and deliver in line with it
Consulting Process 
• Ensure that clients’ needs and expectations are understood and managed 
• Challenge client briefs 
• Establish client service objectives and create a plan to fulfill these objectives 
• Lead formal client meetings and brainstorms 
• Develop strategies and provide senior?level client counsel 
• Implement large client plans on time and in budget 
• Ensure full understanding of the scientific aspects of programmes by self and team members as
• Consult on important and difficult issues in area of specialisation or field of expertise 
• Research and write sophisticated materials 
• Plan creative events and programmes and supervise their implementation
• Ensure quality control for finished product delivery 
• Manage client crises and issues 
• Develop a good understanding of the role of public relations and discuss importance with client, if
Team Management 
• Build client teams, including bringing relevant resources onto team 
• Distribute and supervise workload among more junior team members 
• Clearly communicate all time and budget guidelines to team members 
• Provide guidance to junior staff within the group
General and Financial 
• Contribute to the internal functioning of by leading or playing an active role for various
• Demonstrate a working knowledge of practice economics and profitability in the management of
accounts and mandates 
• Raise awareness about specialised knowledge/expertise/capabilities throughout
- Complete timesheets accurately on a weekly basis and help junior team members to do likewise 
- Assume responsibility for profitability of designated client programmes: 
– Develop, manage, adhere to and reconcile budgets, ensuring senior team members
informed of any variations or issues 
– Proactively re?cost and renegotiate budgets with client when scope of work changes 
– Prepare invoices 
– Timely and accurate recording and approval of time and costs, including suppliers and
– Forecast accurately and alert senior team members to relevant variations
– Accurate capacity planning, in line with budgets, and identify and highlight capacity needs
to senior team members 
• Negotiate basic new budgets with clients 
• Set up new accounts in liaison with finance team 
• Understand regulatory codes and industry trends, ensuring understanding by other team members
and application to public relations programmes 
• Collaborate with medical communications team and with Communications/NATIONAL Public
Relations offices as appropriate
HR Management 
• Contribute to the development of members of team or practice group through direct line
management of other editorial team members 
• Identify and monitor team issues and suggest solutions to senior team members 
• Set and achieve high?performance expectations that are motivating and results oriented 
• Provide constructive feedback to team members 
• Build skills and capabilities of others through coaching, guidance and training 
• Create and sustain a dynamic work environment through enthusiasm and open communication 
• Participate in recruitment efforts
General and Financial 
• Ability to set and manage multiple priorities based on relative importance and urgency 
• Ability to set and manage budgets, as well as prepare invoices
• Strong analytical skills
• Strategic writing skills 
• Excellent meeting facilitation and presentation skills 
• Ability to develop communication plans and/or programmes 
• Broad knowledge of therapy areas, including established professional relationships with a network
of opinion leaders
Consulting Process 
• Ability to successfully manage client–consultant relationships 
• Ability to learn quickly about the needs of clients and their service requirements 
• Ability to identify, communicate and propose solutions for any client service problems that may
• Ability to manage day?to?day accounts, from mandate definition to budget development and
through to invoicing, ensuring timely delivery to client deadlines 
• Ability to manage relationships with suppliers and partners on clients’ behalf
Business Development 
• Skilled in new business development; can work with team members to identify and capitalise on
business opportunities 
• Strong networking capabilities
HR Management 
• Demonstrated potential for leadership capacity
• Team player; willing to share information and ideas 
• Flawless attention to detail and excellent quality? control skills 
• Professional and mature attitude and demeanour 
• Works with a sense of urgency and ability to work under reasonable pressure 
• Adaptable to different client situations and cultures 
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